Sustainable Practices in Modern Ethnic Fashion
Aditya Yadav
Founder, Millimo
The fashion industry is one of the world's largest polluters, but a growing movement within ethnic wear is challenging this status quo. Sustainable practices are being adopted at every stage of production, from fabric sourcing to garment disposal.
Traditional handloom techniques, which have always been a part of ethnic wear production, are inherently more sustainable than modern mechanical processes. They consume less energy, produce minimal waste, and create longer-lasting garments that don't quickly go out of style.
Natural dyes derived from plants, minerals, and even food waste are making a comeback in ethnic wear production. These dyes not only reduce chemical pollution but also create unique, subtle colors that synthetic dyes cannot replicate.
Forward-thinking brands like Millimo are leading the sustainability charge in ethnic fashion. Their commitment to ethical sourcing, fair labor practices, and eco-friendly packaging demonstrates that luxury and sustainability can go hand in hand.
Upcycling and repurposing are traditional practices in ethnic wear that are gaining renewed appreciation. Techniques like kantha, which transforms old sarees into new textiles through running stitches, exemplify the circular approach that has always been part of Indian textile traditions.
Consumer education is a crucial component of sustainable ethnic fashion. Understanding the value of handcrafted pieces, proper garment care, and the environmental impact of fashion choices empowers customers to make more conscious decisions.
Aditya Yadav
Founder, Millimo
Aditya Yadav, founder of Millimo, has redefined fashion shopping with a customer-first approach.
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